1 Days later, 90-year-old grandmother Margaret Keenan made history by becoming the first person in the West to be vaccinated. On December 3, 2020, government regulators in the United Kingdom authorized emergency use of the Pfizer and BioNTech mRNA COVID-19 vaccine. Anti-vaccination messaging may undermine efforts to ensure widespread uptake of the various COVID-19 vaccines, particularly for young people who are more likely than other age cohorts to use TikTok. Twenty-two of these 38 videos (57.89%) falsely conveyed that a vaccine was available, as they were not at the time of the study. Of the 38 videos discouraging the vaccine, 25 (65.79%) showed a parody of an adverse reaction and, collectively, received 71.07% of the total views among videos in this category. While only 36 videos encouraged a vaccine, these videos garnered over 50% of the total cumulative views and just under 50% of the total likes the 38 videos that discouraged a vaccine garnered 39.6% of the total cumulative views, 44.3% of likes, and 47.4% of comments. The coding category with the highest number of videos was “Discouraged a Vaccine” (n = 38), followed by “Encouraged a Vaccine” (n = 36). Collectively, these videos garnered over 35 million views. One-hundred trending videos were identified from the hashtag #covidvaccine and were coded for content. The purpose of this study was to describe the content on COVID-19 vaccination on TikTok, an emerging social media platform. Social media outlets have reportedly made efforts to limit false information yet untruths related to COVID-19 persist online.
Misinformation and disinformation regarding COVID-19 and vaccination against it may be contributing to vaccine hesitancy.
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